How can I play as the girl?
In the last two days, there have been a couple of news. The first one, is about a father who has reprogrammed a classic videogame for his daughter Pauline.
The 4 years little girl asked to play Donkey Kong, only this time she raised a pretty innocent and simple question: “How can I play as the girl? I want to save Mario!” and all that, of course, dressed as the Princess Peach . His father reprogramed the videogame at night so his little girl could play has a girl.
Lean in, is focused on encouraging women to Pursue Their ambitions, and changing the conversation from what we can not do to what we can do. This book is part of an wider campaign, which Sheryl Sandberg is financing from her book proceeds, has drawn a mix of cheers and skepticism from other women’s advocates. Some are thrilled that such a prominent tech figure, who has held top jobs at Google (GOOG) and Facebook, is actively championing women’s advancement..
Meanwhile, this week Sheryl Sandberg has published her new book. Lean In: Women, Work and the Will to Lead.
Lean in, is focused on encouraging women to Pursue Their ambitions, and changing the conversation from what we can not do to what we can do. This book is part of an wider campaign, which Sheryl Sandberg is financing from her book proceeds, has drawn a mix of cheers and skepticism from other women’s advocates. Some are thrilled that such a prominent tech figure, who has held top jobs at Google (GOOG) and Facebook, is actively championing women’s advancement..
I´m not going to evaluate if there are major purposes behind this initiative. The fundamental fact is that despite the huge weight and great asset that this woman is for Facebook, She is working in a company where there is no women on the Board of Directors. Watch this video where different analysts explain her work for Facebook.
In the last two days… there have been a few more new/news…
Last year, Ultraviolet launched the initiative “Tell Facebook: Putting Women on the Board is Good Business”. Facebook is driven largely by women who make up 58% of its users and are responsible for 62% of the sharing that happens through Facebook networks. However, a year later things remain the same.
The reality is that Princess Peach can be superhero, pink dress included, but “it is remarkable how even today the marketing men in the Video Game Industry are ignoring a growing demographic loyalty. ACCORDING to a 2012 report on game dates from Entertainment Software Association “47 percent of all players are women, and women over 18 years are one of the industry’s fastest growing demographics …”
Half a year ago the fabulous Bonnie Burton wrote in her monthly column for SFX magazine “video game conventions more like strip club more than amusement arcade. Scantily – clad booth babys rarely play the games they’re promoting. The sad truth is I’s sure some men see this as the place women belong-in-tight fittings Promoting outfits instead of making games and playing them. ”
Other women like Anita Sarkeesian love playing video games but like her are disappointed in the limited Regularly and Limiting ways women are Represented. But when she used Kickstarter to rise money for her “Tropes vs Women” video poject.
The result was that she was bombarded with Hundreds of misogynistic responses. Many of the comments demeaning to women Were insults as a whole: “She Should Have filmed this in the kitchen”.
Felicia Day found similar reations when She made online Geek & Sundry gamer music video about a girl who falls in love with a cowboy.
Much time has passed since the beginning of NOW and the Women’s Liberation Movement, however, in 2013, a 4 years old girl and a 43 years old woman still wonder, How can I play as the girl?
More info:
http://www.wired.com/gamelife/2013/03/donkey-kong-pauline-hack/
http://act.weareultraviolet.org/sign/facebook/?source=uv_website
