iFly Magazine by KLM is the best magazine ipad app that you can not read in your IPAD (at least natively). 

The just discovered it and it has been love at first sight. Design and usability combined brilliantly to create something so simple, elegant and intuitive that it is just amazing. Without detracting  the effort of publications that “jump the gap” with thier constant innovations, it is refreshing and sparkling see how to “air line branded free magazine” has this high quality. 

My best wishes, It has been a pleasant surprise to find IFly Magazine. Only one thing .., I can´t wait to see a new version release featuring HTML5 🙂